In this not-so-popular ad, there are two featured things that any teen girl would recognize:
1. A cute anime girl
2. Their favorite mascara brand - Covergirl
This ad is very unusual for the Covergirl company. Usually, they use A list celebrities as their models. It's always a very simple ad - the celebrity (most recently Zooey Deschanel, Queen Latifia, Rihanna, and Drew Barrymore) is painted up very nicely and with little makeup. Usually she is wearing volumizing mascara and bright lipstick. It's always a closeup shot of the celebrity as well. But Covergirl stepped up the bar a little with this advertisement. They were able to think outside the box and figure out what would attract teen girls more.
Being an anime fan, as well as a Covergirl fan, I found this advertisement pretty funny. Anime girls are well known for their giant, unrealistic, elaborate, beautiful drawn out eyes. It may look weird seeing this anime girl with one giant eye and one little eye. But if you look closer, the big eye is the one that she had applied the Covergirl mascara to. The big eye is beautiful, sparkly, and lively. However, the smaller eye, the one that she has not yet applied the mascara to, is ugly, dull, and dim.
All a teen needs to know that if they use Covergirl makeup, they could look like their favorite anime character. What anime-obsessed teenage girl would want that?
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